Amar Chitra Katha

Tribute to Anant Pai, the creator of Indian comic Amar Chitra Katha

THE creator and founder of Indian comic series Amar Chitra Katha, Anant Pai popularly known as Uncle Pai, passed away in Mumbai on February 24. He was 81. He suffered a heart attack. He is survived by his wife Smt Lalitha.

Pai launched the Amar Chitra Katha series in 1967, which was an instant hit. In 1980, he launched Tinkle, a children’s anthology, which was started under Rang Rekha Features, India’s first comic and cartoon syndicate that lasted till 1998.

Today, Amar Chitra Katha, sells about three million comic books a year, in English and more than 20 Indian languages, and has sold about 100 million copies since its inception in 1967 by Anant Pai, and in 2007 was taken over by ACK Media.

Born on September 17, 1929 in Karkala, Karnataka, Pai lost his parents at the age of two. At the age of 12, he came to Mumbai, where he studied in Orient School, Mahim. He studied Chemistry, physics and chemical technology at the University of Bombay Department of Chemical Technology (UDCT now UICT) and was a dual degree holder from the University of Bombay.

Endowed with a passion for publishing and comics, his failed attempt at creating a children’s magazine (Manav, 1954) was followed by a career as a junior executive in the Times of India books division, putting him in the thick of affairs when Indrajal comics was launched by the Times Group.

The idea behind starting a comic book series devoted to Indian culture and history came to Pai from a quiz contest aired on Doordarshan in February 1967, in which participants could easily answer questions pertaining to Greek mythology, but were unable to reply to the question "In the Ramayana, who was Rama’s mother?"

He left his job and started Amar Chitra Katha the same year, with the help of the late GL Mirchandani of India Book House, when most other publishers had rejected the concept. Later, he took on the role of writer, editor and publisher. The series went on to become a publishing milestone for the Indian comic book scene, selling over 86 million copies of about 440 titles.

In 1969, Anant Pai founded Rang Rekha Features, India’s first comic and cartoon syndicate, and started the children’s magazine Tinkle in 1980. His involvement with the above and the rapport he shared with his readers earned him the title "Uncle Pai".

Ramu and Shamu, Kapish, Little Raji, Rekha, Fact Fantasy, Funland and Funtime are some of the comic strips created by Pai, most of which continue to appear in newspapers and magazines. He has written and produced two video films, Ekam Sat (the Vedic Concept of God) and The Secret of Success, in English and Hindi. Pai’s other works include a number of books on personality development for children and teenagers, (How To Develop Self-confidence, How to Achieve Success, How To Develop A Super Memory) and a series of audio book versions of Amar Chitra Katha stories, Storytime with Uncle Pai (Universal Music India, December 2001), where he plays the role of narrator-storyteller.